Reading Standard Etc 01-1918

SALE PRICES which WAR has SCARCELY TOUCHED

These Footwear Prices Are 12 Months Old.
Men's dull Chrome Derby Boots, with toecaps and sewn soles. Very special value at McIlroy's Sale Price, 14/6.
Several hundred men's Chrome Derby Boots, very stout make, without eaps, but with heavy h___ed clips. #Specially reduced to 14/8.

Ladies' superior Glace Kid House Shoes. These have rubber heels and are worth at least 9/11 a pair. Sale price 7/6.
Ladies' high-legged Boots in superior box calf, sewn. Price to clear 19/11.
Children's black Button Boots in good quality glace and box. Clearance price 2/9½.
Ladies' splendid Glace Bar Shoes, with rubber heels, sewn. Very smart shape. Sale Price 4/3½.

Judged by the present-day cost of goods it is impossible to offer merchandise at the prices ruling before the war. It is almost as improbable to sell at 1914 prices, but McIlroys stocks are brought in huge quantities and as such exceptionally low terms - with the sacrifice of profits - these sale prices are little more than those when the war was comparatively new.
Let the window displays prove this for your benefit. Inspect the thousands of bargains in each department, compare the values with what has been offered elsewhere, and you see the urgency and importance of making your sale purchase at McIlroys.

Show This to the Men.

Two only splendid Indiarubber wool-lined Carriage Rugs. These are the same quality and value as before the war. Usually 8/11. Sale Price 6/11.
A few only Wool Travelling Rugs, which at to-day's prices, would be cheap at 25/-. McIlroy's have been selling hundreds of them at 13/11 to 18/11. Sale Price now 10/11.
Men's Macintosh Coats, thoroughly waterproof, splendid value and stylish. Usually 27/11 and 33/6. Sale Price 22/11 and 27/6.
Thousands of Boys' Suits of every description to be cleared at big reductions. Don't fail to see our display. Prices from 5/11 suit.
Men's Raincoats in all sizes and all cloths. Very smartly cut and warranted to both wear and keep out the rain. Reduced from 21/11 and 24/6 to 16/11.

Remarkable Value in Winter Fashions.

Nine Fawn Coating Coats with belt and patch pockets in all sizes. Specially reduced from 35/9 to 25/6.
Ladies' 45/9 Coat Frocks in good quality serge, cut full, with belt and pockets. Ni--er, bottle and navy. Sale Price 35/9.
Five ladies' Model Costumes, fawn and grey, very slightly faded. Usually 69/6, 79/6, 89/6. To clear at 39/6.
Two black Coney Coats, three-quarter length, lined silk. Reduced from 9 Guineas to 7½ Guineas. Also one Coney Fur Coat, three-quarter length, lined silk, reduced from 6 Guineas to 4½ Guineas.
Ladies' 21/9 Raincoats, full length, loose full shape. Special Clearance Price 12/11.
A few ladies' 35/9 Afternoon Dresses, coat frock style smocked and trimmed with fancy stitching. Sale Price 21/9.
144 ladies' 2/6¾ Blouses in fancy delaines and flannelettes, many different designs. Sale Price 1/6¾.
72 ladies' 3/11 Shirt Blouses in striped flannelettes, well cut and with sailor collar. Sale Price 2/6¾.
36 ladies' 5/11 Jap Silk Shirt Blouses, ideal for wearing with costumes. In all sizes. Sale Price 4/6.
Imitation Luvisca Striped Shirt Blouses, very well cut, in all sizes. Reduced from 6/11 to 4/11½.
15 splendid brown goat Fur Collars in the new Toby shape. Reduced from 6/11 to 3/11½.

Smart Velvet Tam as sketch, with pom-pom on top of crown. Reduced from 10/11 to 4_½
Very charming Hat in beautifully soft silk, and in delicate colourings. The crown swathed with its own silk and real Paradise osprey to match on brim. Usually 21/9. As sketch below. Sale Price 10/11.

Splendid selection of lovely coloured Silk Velvet Hats, all beautifully made and daintily trimmed ribbon. Reduced from 10/11 to 3/3.
Ladies' 49/6 Velour Hats, best quality and finished in all the newest shapes. Special clearance at 9/11.
Infants' 1/11¾ Hats in white ribbed poplin and trimmed lace. Sale Price 1/-. Also children's soft black Plush Hats, high quality, usually 2/11¾. Sale Price 1/11¾.
Clearance of useful Waterproof Hats for children. Sale Price 8¾d. and 1/11¾. Also another lot in all colours and the newest shapes in fine oiled silk for children and ladies. Usually 5/11. Sale Price 2/11¾. And a big stock of ladies' 6/11 Coloured Velvets, ready-to-wear, and in the newest shapes and colours. Sale Price 2/11½.

Huge reductions in Drapery.

Good cotton Blouse Delaines in stripes and small sprig designs. Reduced from 6¾d. to 4¾d. a yard.
White and Cream Flannelette, 31 ins. wide, thick quality. Reduced from 8¾d. to 6¾d.
40in. White Maddas for ladies' lingerie, very fine quality. Sale Price 7¾d.
Stout make of Striped Flannelette for Shirts, etc. A good twill make. Sale Price 8¾d.
39/6 Down Quilts, double bed size. Satin panel and satin centre and back. Sale Price 32/6.
A special lot of 48in. white Unbleached Apron Dowlais. Sale Price 9¾d.
Scores of full size white Honeycomb Quilts to be cleared at 6/11, 8/11, 10/11, 12/11 and 15/11.
Hemstitched Cotton Sheets, 2 by 3 yards, usually 12/11. Sale Price 10//11 a pair. Also ditto, usually 12/11 a pair, but size 2¼ by 3 yards. Sale Price 10/11.
6/11 coloured Alhambra Quilts, double bed size, in popular colourings.Sale Price 4/11.
2/6¾ Damask Tea Cloths, 50 ins. square, blue border. Sale Price 1/11¾.
Hemstitched Damask Side Board Cloths, 14 by 54 ins. Sale Price 10¾d.
10 dozen bleached Damask Table Cloths with the popular dice pattern. Sale Price 2/9¾.
48 inch heavy unbleached Damask, household pattern only. Sale Price 1/3¾.
8¾d. hemstitched Pillow Slips, only 240 to be sold at 6¾d. each.

8/11 full size Bedspread, white, embroidered, special clearance at 7/11.
Big stack of Twill Flannelette Sheets, size 62 by 72 inches. Sale Price 7/11 a pair.
Several hundred large white Honeycomb Towels, all to be sold at pre-war prices now - 6¾d., 10¾d. and 1/0¾.
Typed Tea Cloths, red and blue border. Usual price 6/9 doz. Sale Price 5/11 doz.
Large size Check Flannelette Dusters, 3/11 doz. Worth 4/9 doz.
23 pairs only 2½ by 2¼ heavy Yorkshire Blankets. Usual price 45/11 pair. Sale price 35/6 pair.
Lace Curtains, white and ecru. Sale price 2/11½ pair. Hundreds of others for drawing room, 4/11 to 12/6 pair.

2oz. packets of Knitting Wool in grey and white only. To go at 6¾d.
Also a special purchase of Dress Trimmings in all colours, and usually from 1/0¾ to 1/11¾. To be cleared at 4¾d. a yard.

Fine double-width All-over Lace, usually 2/6. Sale Price 1/3.
18 inch Paris and White Allover Lace, worth 1/0¾. Sale Price 6¾d.
Wide white Cluny Lace, worth 3¾ d., 4¾ d., and 6¾ d. Special Sale Prices 1d., 1¾d. and 2¾ d.
42 in. Embroidery Flouncing. Wonderful value at the Special Sale Price - 1/11¾d.
Longcloth Camisole Embroidery with waist beading. Good designs and worth 1/0¾. Special Sale Price 6¾d.
18 inch Longcloth Flouncing Embroidery, worth 1/6½. Sale Price 6¾d.
Fine Longcloth Edgings, very fine value. Offered at 1¾d. and 2¾d. per yard.
Ladies' grey and beaver Castor Gloves in most sizes. All offered at the Special Sale Price of 1/11¾ a pair.
Oddments in ladies' white lisle and black Cashmere Gloves - all to be cleared at one price, 6¾d.
Several dozen ladies' black Kid Gloves, small sizes only. Sale Price 1/6 per pair.
Chilodren's Umbrellas, suitable for school use, very strong. Sale Price 1/0¾ each.
Large size khaki and white Hemstitched Handkerchiefs. Very good quality/ Sale Price 1/9 per dozen.
Fancy Coloured Handkerchiefs to go at from 1/- per dozen.

Underwear Sale Prices of the Utmost Importance.

Laides' Winceyette Pyjama Suits as sketch, Very fine quality. Sale Price 7/11, 7/11, 9/11.
Ladies' Longcloth and Nainsock Nightdresses, full size, square neck. Very special value. Sale Price 4/11¾.

Ladies' 3/11 fine ribbed Combinations in white only. Perfect fitting and warm. Sale Price 2/9¾.
Ladies' cream Combinations, nearly all wool. Very heavy make and extra warm. Sale Price 9/6.
Ladies' ribbed Vests, Spencers and Bodices, all makes and qualities. Sale Price 1/0¾ to 3/6.
Speical lot of ladies' Shetland House Jackets for winter wear. Made with long sleeves and very cosy. Sale Price 4/11¾ to 9/11. Several hundred ladies' Coveralls in plain casement cloths. Perfectly cut and made up. Sale Prices 4/11 to 10/11. Also in striped prints at 2/11¾.

Big lot of ladies' cream Flannelette Nightdresses, with "V" neck, trimmed tochon lace, at 4/11¾. Also extra large size, McIlroy's own make, Sale Price 4/11¾.
Six dozen only ladies' Corsets, specially included in this Sale. Made in strong white coutil with four suspenders and in the newest shapes. Reduced from 9/11 to 6/11.
A big pile of ladies' good quality Moirette Petticoats. The newest shapes and very well made. Sale Prices 2/11¾ to 11/6.

Ladies' Directoire Knickers, winter make, fleece lined and in all shades. Sale Price 1/11¾.
Children's natural woven Nightdresses, special at 2/6¾ and 3/11¾.
Children's Knickers and Petticoats to be cleared at from 1/0¾.
Also all-wool natural Combinations, sizes 3, 4 and 5. Special at 3/6¾.
Children's Cashmere Frocks, 20 ins. to 26ins. Clearing prices, 3/11¾ to 7/11.
Scores upon scores of children's Pinafores to be cleared at from 6¾d.

Also infants' Frocks in very dainty styles from 1/6¾.
Ladies' 8/11 black Moirette Underskirts as sketch, which will be specially cleared at 5/11.

3-ft. Combination Bedsteads, with wire spring mattress. Sale Price 27/6.
Full size Wool Mattress, exceptionally good value. 21/-.
Jap Rugs, 5ft. 6in. x 2ft. 6in Sale Price 3/6½.
Tapestry Stair Carpet. Sale Prices 1/11½, 2/6½, 2/11½. 3/6½ a yard.
Lengths of Axminster Carpets, 1½ yards long. Sale Price 5/11.
12 dozen large size Enamel Stewpans, very best quality and worth 8/11. Sale Price 5/11.
Scrubbing brushes, special value. Manufacturers' stock. Sale Prices 8¾d., 10¾d., 1/0¾. 1/6¾.
Dinner Cruets, four bottles in wood frame. Worth 5/11. Sale Price 3/11½.
Tea Services, 50 only, 21 pieces semi-porcelain china. Worth 8/11. A real bargain at our Sale Price 5/11.
Dinner Services, 26 pieces, at 10/11, 15/11, 21/6; 54 pieces 21/6, 29/6, 35/6.
Large glass Salad Bowls, worth 4/11. Sale Price 2/11½.
Manufacturers' stock of old Tumblers, Wine Glasses, etc. Finest quality crystal. To be cleared at 6d. each.
Chesterfield, 5ft., in., in good tapestry, spring edge, drop end. A real bargain at £5 10s. 6d.

Clean Sweep of Hosiery.

Special offer of infants' all-wool Socks, to be cleared at 6¾d.
Also children's black ribbed Cotton Hose in all sizes. 6¾d.
Ladies' 1/6¾ plain black Cashmere finished Stockings, fast dyed and record value at 1/0¾.
Ladies' 3/11½ black Stockings, plain Cashmere, "Jason" make. Sale Prices 2/6½ and 2/11½.
Ladies' 2/6½ black ribbed Stockings, all wool. Sale Price 1/9½.
Ladies' 1/6½ shot Lisle Stockings in helio, blue and navy. Sale price 1/0¾.

Hundreds of pairs of ladies' Heather Mixture Hose in all colourings and qualities. Sale Price from 1/3¾.
Men's Knitted Wool Mixture Half-Hose in heather mixtures, heavy for winter wear, 1/0½ pair. Worth 1/6½.
Boys' Black Wool Knicker Hose, plain tops, all sizes at 1/4½ pair. Worth 2/- pair.
Boys', Youths' and Mens' natural colour Vests and Pants to be cleared at 1/11½. Usual prices about 3/6½ to 3/11½.

All Oddments in Xmas Goods.

Hundreds of Toys, Dolls, etc., slightly soiled or imperfect. All to be cleared at about one-quarter of the usual prices. See our windows.
Dressing Combs, 4¾d. and 6¾ each.
200 bottles of mixed Perfumes. Sale Price 6d. per bottle.
Plush-back Hat Brushes, 6¾d. each.
Clothes Brushes, 6¾d. each.
Toilet Paper 1d. per large packet.
Fountain Pens and glass filler, 6d. each.

Flash Lamps with battery and bulb complete, 1/6½ each. Ladies' Leather Bags in various colours, reduced from 2/11, 3/11, 4/11 to 1/11¾ each.
60 Antimony Boxes, Ornaments etc. Worth 1/6¾d.
A quantity of untarnishable Photo Frames to be sold at 5¾d. each.
Writing Pads, good quality paper. 60 and 80 sheets large size and ruled bank paper, 6¾d. each.
Framed pictures of Army and Navy heroes. 2¾d. each.

Dresses and Silks.

Double width Tweeds, usually 1/6¾ a yard. Sale price 1/0¾. Double width Estamine in putty, saxe, brown, wine grey and navy, usually 4/11¾. Sale price 4/6¾.
50 in. wide Satin Cloth in bottle helio, grey, ni--er, saxe, black and navy. Regular price 9/11 a yard. Sale price 7/11.
Double width All-Wool Gabardine in grey, brown, saxe bottle, navy and black. Usually 8/11. Sale price 6/11 a yard.

30in. wide Embroidered Shantung Flouncing, worth 3/11¾. Sale price 3/3¾
Doube width Crepe in sky, saxe, pink, cream, old rose and putty. Usually 2/6¾ a yard. Sale price 1/9¾.

STARTS THURSDAY NEXT at McILROYS