Reading Standard Etc 01-1920

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The ,JIWlfikd fallacy 11101 ' people'.
1~ler..' In ally ba.ln~ b limited 10
,
([.. ca.sh nera. which connee.. bayer
and ..II., i. hploJ.J. ~on'lanl[Y
,~.stomer.! inl~fc.d l t'~ml<!l U
our

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fn

It for Ih

acll",Ii... anti "

purpo", of

[!ringing 1010"." nMlce"w <t.' 0/ PO"
ling c.:nc.f~ IhUi lweLl TEEDS
J ,Il,D<cUPY Ihl. cplumn "ronlh/y . •

,
£,4 ' 2- ~,

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~ 2 18

309.

aupphdJ with

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and Wpod

Steveb.
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Broad.

£2

BEER PRICES
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(prc81t11nt. of t.he Hetldml:' and

ClRtlon) prctlldcd

T!le lub.reot.
t.he proposed IIlCrelUl6 In t.ho

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A large and onth~"3ailc meetrug- of
Ih lJ'C heenllcd \Ict,uallere Waf! held on'~~;.:~: 11

at Cro,&f Stroot Hall. when Mr. J. B

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' P..t - Prelent-PrCdpec,iye.

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£2 9 ." ,

Licensees Re. lsl Brewers' Pf\IPOsal.
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'. JWellsteeds
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brewers to

'0\

t~el r

All unanml0Uly

to I.~

~

,£t

diop!!_io.n ll

81

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f2 12

t.enlUlt....

resolved

iO. iLl,."L. meaDe a.riy aueh ad',~."OoI ~ld,d' l l
lea.d to an tncrU&e

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bN H.M,V' I
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Custom

SBle BS B

q,c.lto, ..-· I 'r f ;

Getter.

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Salo

LOW:EST

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tVALUE :
IUCES

to you and us. I

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IA 'Sale IS rightly a. sam dice
'Many Sales havo been held before

will

salisfabtion •
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, Stock·I tnkmg "

no" vroceodmg

IS

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POSSIBLE

_\

IWELLSTEEDS
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asl~!ore-, ,

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nut none were (nrqr held "here

/the number of tho .sacrifices mado,
!~s o\'Jdonced hv 10\\ prices, wore
,s_tor than ,VELLf/TEEDS ar.
loffenng

!jfnmous
It , would l 00.lly soem that thiS !
Houso deliberately goes
out bf Its \\ a)' to show that
l phenomcna lly low pncea enn, at
times, be t m ned to good account
111\ buslOOSS A tru ly onrorpllsmg
/ I firm nlUa) 8 has Its eye on th o
future
It offers I eiR!rknhle
ll\)argnins to-doy III ~cx
tlon
-lbato'l further CUl.-tom " \ I, be 6~
, cnroo for th o d a"s to co~o. The
art of blllldmg 0.' bus"mess oonsurts
In ploasmg so that the p rch1i.ser
\feturn s n.gOJn and ngam
In ,that
I
~llpl em e art an Impoltant plnce
lis j filled bS the Annu8.1 S!l.I ~1I
...,. /'M nny n. firm ' h ns mndo It!> SnJes

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.) \ t be rood to rUIn Wln1at a.ppea~
ing to reduce pnoos, -ithey pur~h ased mferior goods, Itrustmg 'to

nnusunl ndxertllsement 'to en sure
~hetr (hspos:...'ll In the rush and '
stampedo of hargam-huntlng In
:Ln such ca.se!l. 110\\ e' i r . the purqhasccs soon discover the lmUOSlfi on, nnd no firm e\"01. wCl1ifhcn
the storm m ertakmg Ilt "hen tho
1iGth IS realised by customers

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WEMsrEEDS h~ ppdy enloy

one 'v ery great nd\r~tage Th01r
resources are so faT-reachmg, so
erteuslve, thu.t OCC8.S1on · ~8Ver
6.r1set> for tricks to cOver lasSo!!
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c~ampl~in

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For
h1S -Sale i ll
the goods are of th~J qutu\ty tJiat
WELLSTEEDS OrdlDltrlll'l lmust
upon Tho artICles afO of standard
q~la h ty, 6u<;.11 :\8 ca.n J)C purchased

here at p-rty tlme . . .of "tIhe year-but
'II t~{) pIlCPS, In overy pse.:l nro--fnr
llelQ'" t ho usual standard

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8imp;~ on~.·

.... COMMENCES

j,
we lare

at considerably Ri~(ICed
,i~ all De;parltment.lI;

~,a ':::~n h
al ~r ~e:y;

p
'Old
o her article All aro ba. ga.ms 18
, ttUs wondorful n.nd lnnely o..ssorted
k
W ooks
~h. now
SOn' s goodsl n't~ i ho" In the
"
In d 0 \\ S, " e wnnt fJpa
III the
' Iii k rooms, s paco Hi the fit tmgs,l
space bGhmd nnd a~ve the Counters
The ' nece~ty ,for elbow
r oom IS too ca.uso f,?r th.i ~ ,rerii3rk­
nhIO' bargam clearance, affo~mg
(JO ma ny 'OpportunIties for WIse
spending oq 8838'[ nnble noofu}
artIcles
.J
,
Almost 6Verytlung 10 he great
Store IS the subloctlof COn ce8S!on 8
Blouses, Costume8) Skirts,
HoslerY:t Cor~ets--6very oonoelvable a.rtlcle of \\ ear)is priced dowrt
to figurb8l that make the most

bald,.

o/t41red.
,

t

'Uf"',

hardened bn-rgnln-hunter toma.rvo~"

Dress Mat. rral. and Furnishing

~nbrics:r-n}l i hke lare t hrown i~
the pool of the Sales. From Rt~
bans to Corsets, from l a Fur Coa.t
to Lace Handkerchiefs, evervthinjf:
18
roonOOd -'10 p rIce, tnougli
WELLSTEEDS cUBtomary .~l
dard \of quahty 18 mamta.lUed. ~I

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'Vhere so manlj sp1eodid bargalOS can be obtai ned It IS difficult
to smgla out 80010 from all tho
rest
. But amld~ the geners.l
wel10er of SACrIfices, speCial atwntwo may woll tie gtven to the
enunently \lseful l collection of
HOU60hold Linens ~ nd FurD1shm4B,

'bf

! In these days
high priceEl;
'Towelhngs, Tea Olr ths, Sheetlngs,
Quilts, Blankets ~p~.ElderdoWDB
make up lcostly IWms In furni8h·
lng, ~ or !replenislting the home

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stock

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In thIS

~artmont

our

priCeB are ver:y low mdeed, aDO a
remarkably fa\'oura.hle opportunity
18 presented to f the houseWife
\\'lslung to ~stor& household
requirements 10 tHIS dll'ectlon. In
eIlort. WEI,LSTEE0 13 Bale 18 ,

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mdeed n.. chanCe for economy. SuOb. '
6n opporturuty cannot return

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12611'33/ 8ROAD ST.,
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READING.

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1nU,llOt be • . DOt.i)I~.. leI oJ of tbe
bow-eyer, mUI'
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CIFT.

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ThOlllth n mtcr IS fa.r fro", lover,
. I tllOUg!:l ou nny df Y fod /thr
J months to come one of t hese Cdats
I
"'til bo cosy , comf.ortmg I"en,f.
WEI.LSTEEDS must hava sp;tOO
If t!l-ese Coots l\ crQ not !Deludedj
I m tfio Salo, 'HOi could continue .'ti<?i
sell th~n e:lSlt" right up to t he
end of inarC'ir: nut then \\ e should,
~ not havo l oom fo r t he sprmg
goods. "hleh, In 1920, "Ill be morel
'\: fl ed and numerous t ha.n
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priceJhfllf

" sell
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Whv reduce pr~s?' I t may
, b~ asked, " If the oods are the
~mn?" Here 18 n.
rge stock of
~l1't l flll.o..out-doo r ong I Coot&t~klDg <l ne inspan~l\ nrm, gtov~
soft, thiS sonson' s oon..tmv.s a nd/
, 041our8-0ffe}(~d at jabaurdly low, '
fit'~r They npJ>O}tr to
\"'9ry ·
8 1 I ar n quahty to Coats thnt
\\ ~re on sa le at other Houses )01
~m r, at
as muoh
I agnin
WhY" cnn , ELI . .SlfEEDS
them so' far bel" tlto m~u k6t /,
prlCo a. month ago?
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