Berkshire and The War: the "Reading Standard" pictorial record. Volume 3. p. 593
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Patriotic family
Sons of Mr H. MASKELL,
67 Kensington Road, Reading.
Pte. H. S. MASKELL, Oxford and Bucks Light Infantry. -- Sick.
Leading Signalman B. L. MASKELL.
Pte. A. H. MASKELL, A.S.C. M.T.
HISTORIC WAR LOAN PICTURE.
THE INFORMATION BUREAU IN BROAD STREET.
Reading did its share right well in the War Loan Campaign and efforts were successfully made to mobilise the money by means of a motor tour through the surrounding country, a great public meeting addressed by Lord Reading, and the opening of the War Loan Bureau in Broad Street, in charge of which were Mr. A. W. Tudor and Miss C. T. Darker, who addressed over 50 meetings. The total recorded was £1,422,533, and the total cash received for 15s 6d certificates was £5,490 2s 0d. In addition to the sum of £2,000 invested by the Palace Theatre of Varieties, the total invested by the staff averaged £40 per head. The branch of the British Automobile Traction Co Ltd, at 113/115 Caversham Road, Reading, helped employees to the sum of £25, which had to be repaid within two weeks by weekly deductions from wages, and the company undertook to re-purchase from the employee his War Loans at any time within the two years. The sum collected amounted to £520. At a meeting of the employees of the Pavlova Leather Syndicate, Ltd and W.B. Bailey and Co., at Abingdon, nearly £2,000 was subscribed to the War Loan, in addition to the £500 already invested. Throughout the week the Post Office was very busy, and there was a huge sale of war savings certificates; some of the largest firms in Reading made large deposits. The very last transaction was that of a soldier in France, who had telegraphed to his friends in Reading to invest some money for him. This striking proof of the widespread eagerness with which the loan was taken up occurred after the Post Office was closed, and it had to be specially opened to allow the subscription to be made. No less enthusiasm occurred in the country offices. A striking fact in connection with the War Loan was the very large number of subscriptions which were made locally on behalf of children, so that the coming generation will reap the benefit of their predecessors' forethought and patriotism.
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EB 16/06/2015